Duel: Print vs. Internet

While NY Times thinks about shutting down its print version, more and more well known newspapers stop existing, and in the meantime the online media space is growing on a daily basis. Internet advocates believe that there is an end to that, due to the fact that there is a big difference between constantly decreasing consummation and advertising spendings within print media. Internet is underinvested in regards to consummation, which will, as they argue, have to change with time. On the other hand, nor the internet or the media have managed to find a model that would secure its existence, which is not exactly going in their favor. Many Internet media are being criticized for surviving solely on content taken from the actual creators of that content, and with that are also paying the print media industry. Will print media disappear? Is there a model that could secure the survival of Internet media? Is Internet turning into the primary form of media, and print media into an irrelevant form of the older generations? Who is today important and who isn’t? What is myth and what is reality is the question that will be answered in a furious battle between our panelists.

Presentation: Print vs. Internet

Online games: $100 billion global tide ready for Balkan boats (Davor Hebel)

By 2015 the global gaming market is set to reach close to $100 billion, bigger than the music and magazine industries combined and will be the fastest growing form of media in the coming few years. The industry is going through significant shift with more people playing games directly on platforms like Facebook and iPhone, new monetisation models like virtual items becoming mainstream, and new giants like Zynga or Rovio (Angry Birds) emerging in a short few years. There are also some great successes in the Balkan landscape worth discussing and no reason why there shouldn’t be more as the playing field between incumbents and attackers has been evened out more than ever before.

Presentation: Online games: $100 billion global tide ready for Balkan

Not Your Grandfather's Newspaper (CONOR WHITE-SULLIVAN)

The world has changed, and in the age of information, it is remarkable how hard it is to find objective truth in the noise. Journalism as an institution is as needed as ever, and journalists have done their best to keep up. Unfortunately, they have thought primarily about new models of revenue, and ways they could expand their audience with the same style of content, and not about how they could service their audience better.

Today, we may run our stories on 1s and 0s, but fundamentally, the format of news stories is the same as it was in the age of print. In this talk, Conor White-Sullivan, the leader of Huffington Post labs, the R&D group for one of the most read news organizations in the world, will talk about how HuffPost Labs is seeking to rethink the way content is gathered and dissemminated in news organizations, and what journalism as an industry can learn from the larger world of web 2.0 companies.

Specifically, he will talk about how Huffngton Post labs came up with Huff- Post Highlights (labs.huffingtonpost.com/highlights) and about how labs thinks about the future of journalism and comes up with new products, and about Localocracy, the startup he sold to AOL.

Provocation as Communication (NENAD ČANAK)

In spite of everything that has happened in Serbia and the rest of the region in the last two decades, speaking the truth and sticking to your principles was, and still is provocative and unpopular. Also, despite major political changes through all these years, centralism in Serbia has done its job, making Novi Sad the centre of the Vojvodina region, which is still poorly covered by the media. How can then one talk about unpopular issues and lead one regional political party in a country that is governed in such a centralistic way? In a country where the local traffic jams in Belgrade are exceeding anything that happens in Vojvodina? How to survive in times when, once powerful political parties, one by one, are vanishing from the scene? How to keep the voters attention when they are fed up with politics, when more and more parties have similar goals and programs? How to communicate in times when all we can hear is: „all politicians are the same? “

Can provocation be the form of communicating with the public? What does this kind of communication bring? Can it be controlled? Are there certain techniques and how are they different from traditional and new media? How much does provocation cost? How dangerous can it be and who can allow themselves that way of communicating?

Prezentacija: Provokacija kao komunikacija

The Art and Science of Interactive News (GABRIEL DANCE)

When faced with different types of news: breaking, investigative, open, international and more, it often takes a bit of science – and art – to find the sweet spot that is interactive storytelling. This talk will cover some of the most innovative new trends in interactive storytelling and news on the cutting edge of technology. First-hand knowledge of projects developed at both the Guardian and the New York Times will be discussed with other outstanding examples from around the web.

Killing Sacred Cows: How Renegade Marketing Thinkers Question Everything You Thought You Knew About Our Discipline (JOHAN WACHS)

Many of marketing’s fundamental principles and tools like positioning and the USP actually date from the MadMen era, and continue to be practiced against better evidence that they are no longer working in the 21st century. But the digital age has developed its own principles, prominently engagement and earned media, which also need to be handled with care and judgement, and are no panacea. A new generation of marketing renegades challenges these old and new orthodoxies with sharp analysis. This talk will present an overview in which traditional marketing concepts you are probably still using are challenged, why, and what new concepts and tools are offered as their replacements.

Prezentacija: Killing Sacred Cows: How Renegade Marketing Thinkers Question Everything You Thought You Knew About Our Discipline

Everything Changed in Music: The Impact of Digital Media on The Business (NOAH MAFFITT)

Noah will show the overview of the impact of digital media on the music business and discuss the implications of that transformation on the larger entertainment industry.

Presentation: Everything Changed in Music: The Impact of Digital Media on The Business

Innovation In Media: Where To Find The Money! (ARNO LAEVEN)

These are the most interesting of times for anyone working in media. On the one hand a great legacy of established brands, and on the other hand newcomers challenging the business and its way of operating. “Good journalism = good business”: this should be the basis for anyone in media. At the same time we should rethink business models and find new revenue streams besides the beautiful magazines or newspapers we make. These new revenue streams can be found in both offline, as well as online media. In his presentation, Mr. Laeven will show many examples from around the world of how companies are innovating and finding new revenue streams in these turbulent times.

Presentation: Innovation In Media: Where To Find The Money!